It’s the latest launch from the prolific producer.
Watch out SoulCycle: Heavyweight Hollywood manager Scooter Braun is making a new move.
The guiding force behind Justin Bieber, Ariana Grande, Usher, Kanye West and many more is launching a new digital fitness experience with Rumble, the company responsible for the boxing fitness classes beloved by him and his clients.
Called At-Home 360, the project will stream digital programming (a.k.a. workout videos) featuring celebrity trainers and offer at-home fitness equipment and branded gear. It will also include a talent management division, with Braun’s SB Projects representing elite Rumble trainers. Braun will help facilitate opportunities for those trainers in the entertainment and branding space.
“Rumble is the most disruptive brand to emerge in the fitness industry in the last decade. When matched with what we have created at SB Projects, Rumble will be the perfect storm of digital fitness and entertainment,” Braun said in a statement.