Scooter Braun Launching At-Home Fitness Brand with Rumble

It’s the latest launch from the prolific producer.
Watch out SoulCycle: Heavyweight Hollywood manager Scooter Braun is making a new move.

The guiding force behind Justin Bieber, Ariana Grande, Usher, Kanye West and many more is launching a new digital fitness experience with Rumble, the company responsible for the boxing fitness classes beloved by him and his clients.

Called At-Home 360, the project will stream digital programming (a.k.a. workout videos) featuring celebrity trainers and offer at-home fitness equipment and branded gear. It will also include a talent management division, with Braun’s SB Projects representing elite Rumble trainers. Braun will help facilitate opportunities for those trainers in the entertainment and branding space.

“Rumble is the most disruptive brand to emerge in the fitness industry in the last decade. When matched with what we have created at SB Projects, Rumble will be the perfect storm of digital fitness and entertainment,” Braun said in a statement.

Scooter Braun Launching At-Home Fitness Brand with Rumble

It’s the latest launch from the prolific producer.
Watch out SoulCycle: Heavyweight Hollywood manager Scooter Braun is making a new move.

The guiding force behind Justin Bieber, Ariana Grande, Usher, Kanye West and many more is launching a new digital fitness experience with Rumble, the company responsible for the boxing fitness classes beloved by him and his clients.

Called At-Home 360, the project will stream digital programming (a.k.a. workout videos) featuring celebrity trainers and offer at-home fitness equipment and branded gear. It will also include a talent management division, with Braun’s SB Projects representing elite Rumble trainers. Braun will help facilitate opportunities for those trainers in the entertainment and branding space.

“Rumble is the most disruptive brand to emerge in the fitness industry in the last decade. When matched with what we have created at SB Projects, Rumble will be the perfect storm of digital fitness and entertainment,” Braun said in a statement.

Scooter Braun Launching At-Home Fitness Brand with Rumble

It’s the latest launch from the prolific producer.
Watch out SoulCycle: Heavyweight Hollywood manager Scooter Braun is making a new move.

The guiding force behind Justin Bieber, Ariana Grande, Usher, Kanye West and many more is launching a new digital fitness experience with Rumble, the company responsible for the boxing fitness classes beloved by him and his clients.

Called At-Home 360, the project will stream digital programming (a.k.a. workout videos) featuring celebrity trainers and offer at-home fitness equipment and branded gear. It will also include a talent management division, with Braun’s SB Projects representing elite Rumble trainers. Braun will help facilitate opportunities for those trainers in the entertainment and branding space.

“Rumble is the most disruptive brand to emerge in the fitness industry in the last decade. When matched with what we have created at SB Projects, Rumble will be the perfect storm of digital fitness and entertainment,” Braun said in a statement.

About Eugene

New York-based entrepreneur and wellness expert Eugene Remm builds businesses based on his passion for food, beverage

and fitness — with the ultimate goal of creating authentic, extreme experiences. Remm’s sharp creative direction and flair for crafting brands that resonate combine with a business strategy that balances structure with culture in unique concepts. His companies — which house a combined 1,000+ employees — are bi-coastal, multi-market operations including Catch Hospitality Group (Catch Restaurants, Lexington Brass) and Rumble, a boxing-inspired group fitness concept.

Dubbed by Forbes Magazine as one of the “New Kings of New York Hospitality,” Catch Hospitality Group (CHG) co-founder Eugene Remm and his partner Mark Birnbaum pioneered dynamic hospitality experiences by using food, service and vibe to create seamless transitions between dining, nightlife and entertainment. With a focus on culture and brand, Remm has propelled globally-influenced seafood restaurant Catch (2011) from a standalone NYC flagship to an international phenomenon with successful locations in L.A., Dubai and Playa del Carmen and additional outposts slated for 2018. Most recently, CHG welcomed a new partner — entrepreneur and owner of the largest private restaurant corporation in the U.S. — Tillman Fertitta.

On a mission to revolutionize group fitness, Remm co-founded Rumble (2017) — one of the fastest-growing fitness concepts in America — with partners Noah Neiman, Andy Stenzler and Anthony DiMarco. The 45-minute, 10-round workout combines boxing-inspired cardio and full-body strength training to deliver serious results in a fun, high-energy setting. With brick-and-mortar locations open in Manhattan’s Flatiron and NoHo neighborhoods, and 2018 expansion plans for L.A., San Francisco, D.C, and Philadelphia, Rumble’s innate success is accelerated by a recent minority stake acquisition by high-performance lifestyle leader and operator, Equinox Fitness Clubs. As Chief Concept Officer Remm leads the brand’s evolution — inclusive of its culture, lifestyle, music and retail collaborations — welcoming a new generation of boxers to an elevated group fitness game.