Equinox bets on Rumble’s boxing theme

Posted by Steven Posted in Press

Equinox, believing boxing-inspired group fitness will become the next big thing, just picked up a “significant minority” stake in Rumble, a 12-month-old fitness company with a boxing mentality.

Backed by Sylvester Stallone and Justin Bieber — and with a cult following that incudes Selena Gomez, Kendall Jenner, Hailey Baldwin, Jason Derulo, David Beckham and Kevin Hart, Rumble has two Manhattan locations with plans to quickly expand.

With such a pedigree, the company was recently valued at about $80 million, according to a recent letter to investors.

Rumble, with gyms in Chelsea and NoHo — and a third location set to debut on the Upper East Side, at 1495 Third Avenue, between 84th and 85th streets — is the latest expansion move by Equinox Fitness Clubs, which already owns Blink Fitness, Pure Yoga and SoulCycle.

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